"the semiotics of drinking" via
August 14, 2001
"the semiotics of drinking"
via peterme, the University of Chicago magazine takes a retrospective look at Social Research, Inc., the pioneering Chicago research group that pioneered the use of ethnographic and anthropological methods in market research. among their lasting contributions: an authoritative study of the social life of beer, whose core findings continue to inform the science of beer marketing today. "Beer is not a prestige item," they concluded, "[it] marks the absence of power relations, authority, or social striving." salut!
SRI co-founder Sidney defined "brand" as follows:
Each product or brand exists in people's minds as a symbolic entity,
an integrated result of all their experiences with it in the marketplace."
File under: Books
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GLUT:
Mastering Information Through the Ages
“A penetrating and highly entertaining meditation on the information age and its historical roots.”
—Los Angeles Times
“A fascinating tour of the many ways that humans have collected, organized and shared information.”
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“A readable romp through the history of information processing, from the origins of writing to the emergence of libraries and finally the World Wide Web.”
—New Scientist
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