"the semiotics of drinking" via
August 14, 2001
"the semiotics of drinking"
via peterme, the University of Chicago magazine takes a retrospective look at Social Research, Inc., the pioneering Chicago research group that pioneered the use of ethnographic and anthropological methods in market research. among their lasting contributions: an authoritative study of the social life of beer, whose core findings continue to inform the science of beer marketing today. "Beer is not a prestige item," they concluded, "[it] marks the absence of power relations, authority, or social striving." salut!
SRI co-founder Sidney defined "brand" as follows:
Each product or brand exists in people's minds as a symbolic entity,
an integrated result of all their experiences with it in the marketplace."
File under: Books
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GLUT:
Mastering Information Through the Ages
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