The New York Times on the iPhone
Design and build a fully-functioning mobile news app to launch in concert with the debut of the Apple App Store.
Led the product design and ideation process, facilitating workshops with the newsroom and tech teams to envision what an ideal mobile news experience might look like. Created prototypes, hired and managed a freelance illustrator, ran usability testing and wrote detailed specs; worked closely with the engineering team through development and launch. Continued to lead the design through three subsequent releases.
Top 10 iTunes news app with 1.9 million unique monthly users.