New York Times Real Estate
Wireframes / sketches
Redesign the Times' online real estate section to leverage a new faceted search platform (Endeca) and respond to competive pressures from Web 2.0 real estate sites like Trulia and Zillow.
Led the research and design process, conducting diary studies with home buyers in NYC as well as focus groups with real estate brokers to explore their perspectives on the process of buying and selling property. Developed wireframes and working prototypes and continued to refine the design through several rounds of usability testing.